FMP. My final major college project is about cameras and film photography. My sketchbook well documents how my ideas have changed over time, initially I wanted to create a car advert but looking ahead of time, I needed to change my idea so it was realistically possible. I then found a project idea I was happy with, then developed it recording each step. Rebranding Polaroid, a well known company from past to present for producing film cameras. The project theme became: Instant memories.
I wanted to advertise the joys of film photography, and encourage the younger generation to continue using this dying technology. This project required alot of background research into advertising and the product market. From this I learnt key aspects needed to create a successful advert.
Mixing my knowledge of product design and graphics I produced a new camera design aimed specifically at the project’s audience. The 3D side of the project became a key role featuring in the video. I wanted to show off the new camera design, which was best expressed through the help of visualisation tools. This also allowed me to place the improved camera into the advert seamlessly.
An experiment using 3D printing and motion tracking. For the project I wanted to experiment using new CGI techniques. I took advantage of 3D printing technologies and figured it would be easier to motion track an accurate model generated on the computer. This worked perfectly! This is a short video but shows the trick works. Using a mirror ball environment map of the scene before filming created a further realistic and natural look. Tracked and rendered In Blender3D.
The examiner was pleased with my work, I received a Merit for my final grade 😀