Polaroid FMP

FMP. My final major college project is about cameras and film photography. My sketchbook well documents how my ideas have changed over time, initially I wanted to create a car advert but looking ahead of time, I needed to change my idea so it was realistically possible. I then found a project idea I was happy with, then developed it recording each step. Rebranding Polaroid, a well known company from past to present for producing film cameras. The project theme became: Instant memories.

I wanted to advertise the joys of film photography, and encourage the younger generation to continue using this dying  technology. This project required alot of background research into advertising and the product market. From this I learnt key aspects needed to create a successful advert.

Mixing my knowledge of product design and graphics I produced a new camera design aimed specifically at the project’s audience. The 3D side of the project became a key role featuring in the video. I wanted to show off the new camera design, which was best expressed through the help of visualisation tools. This also allowed me to place the improved camera into the advert seamlessly.

An experiment using 3D printing and motion tracking. For the project I wanted to experiment using new CGI techniques. I took advantage of 3D printing technologies and figured it would be easier to motion track an accurate model generated on the computer. This worked perfectly! This is a short video but shows the trick works. Using a mirror ball environment map of the scene before filming created a further realistic and natural look. Tracked and rendered In Blender3D.

 

The examiner was pleased with my work, I received a Merit for my final grade 😀

 

 

MSF14

College project to create a poster promoting the Manchester Science festival. As groups we visited MOSI, Manchester’s museum of science and industry. I did sketches and took many photo’s that could become useful as research. However most of the museum was about locomotion and air travel, I wanted to move away from this and started looking into the small world of Biology.
Scanning electron microscopes took my attention because of the extraordinary level of detail they could produce.
I thought the bright neon colours would stand out on the poster. Using my technical knowledge I was able to recreate the electron microscope effect in a virtual 3D environment I could manipulate. Blood cells are probably the most known or at least easiest cell to recognize. I chose a simple ‘into the distant’ composition.
I’m pleased with the result, my tutor during a group critique session mentioned that would of made a powerful drug awareness poster. I agree with my tutor and I also think there could be many other applicants for the graphic.

Air Max One

Rendered using Octane for 3ds Max.
The rendering style was inspired by a Adidas Originals ZX Flux advert I walked by in Manchester, I liked the Idea that the shoe colour could be anything you want so they mixed it with the background, creating this camoflage effect. This was simple to setup in onctane. I changed the material to ‘matte’ which would normally be used to mask straight to the background, however this was the desired effect I was going for.